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The news and entertainment you see every day are changing. This change is so prominent that many people are beginning to see the rise of woke media.

This shifting trend refers to the way news, movies, and TV shows now focus heavily on pushing a certain set of beliefs about social justice and politics.

Dennis Joiner, a commentator and author, has analyzed these trends and their impact on public discourse. He asserts that by understanding wokeism in American politics and media, we can see the bigger picture of where the nation is headed.

Many Americans are now confused about “what to believe or whom to trust”.

When the media only shows a single way of looking at the world, it forces you to ask: Is this just the media having a strong influence on culture, or is it a deep ideological bias that hides the truth?

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The Rise of Woke Media

The word “woke” started as a way to mean being alert to social problems like racism. William Melvin Kelley documented the early use of the term ‘woke’ as an expression of social awareness.

Over time, black consciousness and social awareness met and influenced the broader understanding of wokeism, as the vigilance and activism rooted in black intellectual and activist movements intersected with wider social movements.

But the idea has now become a powerful force in our country called wokeism.

Joiner says that wokeism started with the help of the political left.

It is a “social and political movement” that says it wants to “address and correct social injustices, inequality, and discrimination”.

He also further defines wokeism, saying that it is “the promotion of a liberal progressive ideology and policy”.

In simpler terms, it is a way to push a certain liberal political vision forward. Joiner argues that, like all big social causes, this movement is starting to turn into something else. It is becoming an “ideological tidal wave sweeping through every facet of western culture,” and it is “taking the form of a new secular religion”.

When Journalists Become Activists

The current media climate brings up a serious press freedom debate.

Is the press truly free if the people who write the news are not allowed to be honest?

Many members of the media establishment are genuinely concerned about the state of press freedom and the consequences for democracy. Joiner argues that journalists are in danger if they try to tell the truth. He states: “No American journalist dares write or say what they honestly know, think, or feel. Otherwise, they will be looking for another job”.

They must live by a rule: “logic is an enemy and truth is a menace”.

This is where the line between journalism and activism disappears.

The traditional job of a journalist is to report facts without taking sides. But if the reporter is only pushing one side of a story—the ideological slant of the ruling class—then that reporter is an activist, not a neutral journalist.

Joiner makes a strong point that in a government where leaders do not follow the law, the media does not have true freedom. Instead, it is “used as a political propaganda tool by the ruling regime to maintain power and influence public opinion”.

The Cultural Agenda in Media and Moral Decline

The rise of woke media is more than just politics; it is also about a powerful cultural agenda in media that shapes what we think of as right and wrong. Joiner sees this as part of a larger moral decline in American society, involving various aspects of cultural change such as the erosion of traditional, religious, and moral values.

The media, through “film, television, and music,” shows a world that is losing its morals. Joiner notes that “every aspect of American life is in decline”.

These aspects include the weakening of the family, the decline of education, and the blurring of gender differences.

The loss of traditional values has impacted society’s sense of humanity, diminishing the recognition of shared dignity and respect.

This is why understanding wokeism in American politics and media is so important. The media is doing more than just reporting; it is trying to break down the moral structure of America to bring about a “gnostic change that reaches the core of America’s social and institutional fabric”.

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A New Belief System and Cruel Cult

To truly have an understanding of wokeism in American politics and media, we must look again at what it has become.

Joiner argues that this ideology is now acting like a religion.

When the media and political leaders push a single point of view and shut down all other ideas, it becomes a kind of faith that cannot be questioned. Joiner makes the strong claim that wokeism is an “illiberal religion”. It does not share the values of the Judeo-Christian faith that many Americans grew up with. Instead, it offers a future that is dark and controlled, a kind of dystopia. More strongly, Joiner calls wokeism a “cruel cult—created by and for the benefit of the privileged”.

This is a key point to understand the true ideological bias behind the rise of woke media.

Joiner suggests that the wealthy elite and the “affluent leftists” fixate on race and other social issues because it helps them stay in power. He concludes that these Americans are not dealing with the real world; they are dealing with a “filtered, distorted, and censored version” of reality. This filtered view is all that can pass through the corporate media.

Influence or Ideological Bias?

The rise of woke media is a complex matter, but when we break it down by looking at the evidence, the answer becomes clearer. The media is not just influencing culture; it is pushing a specific ideological bias. This bias is rooted in a political movement, wokeism, which acts like a secular religion or a cult for the elite.

• The lack of true press freedom.
• The use of media framing to control what people believe.
• The role of journalism and activism as the media pushes a political agenda.
• The promotion of a cultural agenda in the media that encourages moral decline.

All of these points support the idea that the current media landscape is defined by a deep-seated bias. It is part of a larger plan that is changing America’s core beliefs and values.

Joiner believes that America’s future depends on the wisdom and integrity of each individual to “be dead to sin, to be dead to wickedness, to be dead to greed, and to be dead to false idols”.

Buy The Turn by Dennis Joiner and see the signs that indicate the end of American cultural power!